In his life MJ teamed up with many producers and directors for not only videos, but also commercials. This commercial, “Pepsi Generation”, was filmed in a street setting and features the “King of Pop” along with a smaller version of him played by another character.
This television commercial would ignite the cola wars of the 1980’s, and create a head to head war between Coke and Pepsi. According to Billboard the deal was worth an estimated $5 million! Now that may not seem like a lot, but considering it was the 1980’s, that was a lot of money.
“In November 1983, one year after “Thriller” was released, Jackson (with his brothers) and PepsiCo struck a $5 million partnership that would shatter the record for a celebrity endorsement deal, link the two entities for a decade and set the bar for every integrated marketing campaign that would follow.”